Bluetooth marketing Bluetooth advertising Proximity marketing Cellular marketing

Zonablu^® is the area covered by a Bluetooth-operated proximity marketing system. Within this area the system transmit messages free of charge to mobile phones equipped with Bluetooth. This is what is called Bluetooth Marketing.

The potential clients receive information about products, promotional offers, news, opening hours, competitions, events etc. All this within a radius of between 10 and 100 meters, measured from the centre of transmission.

The messages are sent automatically within the timeframe desired. The receiver of the message can forward it to other mobile users outside the Zonablu^®, in that way the message spread beyond the covered area.

What is the best way to use Zonablu^® ?

Zonablu^® is a proximity marketing system, developed to run advertisement- and communication campaigns in commercial environments. The system is designed to work autonomously and to be deployed quickly and easily.

 From a commercial point of view the benefit of the system is, that within the area covered by the system, it enables you to forward text, images, sound and video messages to potential clients. In that way you can direct your clients from one point to another, provoking that the client turn his attention towards the product or business desired.

What can we use Zonablu^® for ?

The device is designed to cover large areas or open spaces, like malls, trade fairs, conventions, museums, hospitals or to be installed in a vehicle in movement.

In these cases it is necessary to cover the largest area possible, so we recommend the installation of one or more Zonablu Zseries devices. Each device will cover an area with a ratio of maximium 100 meters range. It is recommendable that the device has “vision contact” in all the target area, because the range can be affected by architectonical barriers.

How does Zonablu^® work?

Zonablu^® Zseries is a combination of Hardware and Software, that allows to send messages to any mobile phone equipped with Bluetooth, when the user enter the covered area.

The software allows you to program the system with the variables desired for your campaign.

The most common variables used are:

• Name of the sender.
• Bluetooth Range.
• Delay between deliveries of the same message to the same mobile phone.
• Delay between deliveries of different messages to the same mobile phone.
• Delay between deliveries failed (re-try).

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